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The platform for selling craft and unique items — from handmade goods to vintage and designer pieces — Etsy is becoming increasingly popular. But to earn money, you need to know what sells well on Etsy. DiFFreight has prepared material on trending niches in 2025.
The main highlight of the platform is original products you won’t find in mass-market stores. Handmade, personalization, vintage pieces, and natural materials are highly valued. According to DiFFreight, here’s what will sell well:
Less plastic means a better future for the planet. Tote bags have become not only a practical accessory but also a style element. Offer customers useful features (zippers, pockets, soft handles) or interesting designs.
Etsy is the perfect platform for knitwear, custom tailoring, hand-painted denim jackets and T-shirts, or made-to-order event apparel. These items are always in demand due to their exclusivity.
Everything sells on Etsy — from dog jumpsuits to socks for iguanas. People care about their pets, so this trend will remain steady year after year.
If you create jewelry, rings, pendants, or bracelets from precious metals and stones, you’ll find your audience here. Personal touches like unusual designs or engraving are highly appreciated.
Think souvenirs, clothing, jewelry, furniture, electronics, antiques — especially for the US and European markets. With trends leaning toward 90s and 2000s fashion, customers are also drawn to more recent vintage items. Retro T-shirts, old film cameras, and flip phones are popular on social media.
A consistent category: handmade soaps, bath bombs, oils, scrubs, gels. Sets are often bought as gifts, making it a promising niche.
The journaling and self-development trend has boosted demand for planners, habit trackers, recipe books, food diaries, and more. If you have expertise in any area, you can sell digital books, masterclasses, or guides on hobbies, health, or business.
According to the platform’s rules, selling factory-made products without customization or original creative processing is prohibited. Etsy is a marketplace for handmade and vintage items, so violating these rules may result in your shop being blocked. Some businesses try to bypass these rules, but this often frustrates buyers. If you plan to engage in dropshipping or reselling factory-made products from China, it is better to consider alternative platforms.
| Product | Etsy Alternative |
| Accessories, jewelry, clothing via dropshipping | Your own online store: a website or a social media page |
| Gadgets, electronics, consumer home goods | Marketplaces such as eBay or Amazon (using the FBM model if you want to manage delivery yourself) |
| Trend-driven, unique, fashionable products with short life cycles | Amazon FBA with direct shipments from China straight to the marketplace warehouse |
Do not risk selling factory-made products on a specialized platform: you may lose both your investment and the time required to find a new sales channel.
The marketplace does not publish detailed product reports or sales statistics. The “Trends” section is mainly promotional, so we cannot rely on it entirely. However, Etsy releases financial reports for investors, which reveal the gross merchandise volume broken down by category.
Based on these reports, the most profitable categories in 2024 were:
Top-selling lists can also be analyzed using tools like Google Trends, eRank, and Marmalead.
Etsy is a unique platform when it comes to launching and promoting. With classic products, everything is clear: inexpensive procurement, shipping goods from China to Ukraine, and selling with a markup. Etsy's target audience is primarily interested in novelties, handmade items, and things that cannot be found elsewhere.
Analyzing Strengths
Think about your hobbies, passions, and skills. Your abilities are the foundation of your business on Etsy. Access to rare, high-quality materials or unique techniques will set you apart from the competition.
Etsy Market Research
Analyze top categories. See what's in the highest demand. Pay attention to current and predicted trends. How can you adapt your skills?
For search analysis, use third-party tools. For example, search data for aesthetics in April 2025 (USA) using eRank:
Study the assortment of competitors, prices, quality of photos, sales volume, and reviews.
Researching Terms
Carefully read the platform's rules, especially regarding commissions, store fees, listing, and payment processing.
Shipping Options Research
Since Etsy is about crafts, you can't expect large orders. Etsy stores are popular both in the USA and Europe, so international shipping can be expensive. DiFFreight offers a parcel service — the perfect solution for small shipments.
We also handle freight shipping in the following directions:
Account Registration and Promotion
Some difficulties with store verification have been noted. Etsy may also block you for violating terms of use: using others' photos, suspicion of fraud, etc. To make it to the top of Etsy sales, you need to focus on promotion, using both external and internal tools.
Choosing a Niche is a process that requires time and research. Trends on Etsy change quickly, but there are stable categories that always bring income. However, if you plan to buy ready-made products and resell them, we recommend choosing another marketplace — Ukrainian or foreign. Among our services is delivery to Amazon FBA warehouses.
DiFFreight is not only an expert in international logistics. We offer comprehensive services for entrepreneurs: product sourcing and purchasing, customs broker services, selection of high-margin products, and more. We look forward to your consultation!
Top-selling categories include handmade jewelry, personalized gifts, digital downloads, home décor, and vintage items.
Etsy shoppers value uniqueness. Custom names, messages, or designs add emotional appeal and increase perceived value.
Yes, digital products require no shipping, have low production costs, and can generate scalable, repeatable income.
You should research Etsy search trends, analyze top listings in your niche, assess competition, and consider seasonal demand.
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