Production of Goods Under Your Brand in China

One business model involves purchasing goods in China and reselling them with a markup. However, this approach depends heavily on the market since competitors may offer the same product at lower prices. Another way to establish a business is by ordering production in China under your trademark. Unique developments, your branding, and optimal costs will make your product competitive. The best place to find a factory is China.

What is a Private Label?

A private label means the owning company controls the development, production, marketing, and distribution of the product. Private labels often operate under the following models:

• OEM — Original Equipment Manufacturer: You purchase goods in China and add your branding.
• ODM — Original Design Manufacturer: Your idea and design, production according to your specifications.

You may have encountered private labels in supermarkets (such as the "Great Value" line) or Instagram clothing brands that are produced in Turkey but sold under a local brand.

If you want to develop and offer customers products that stand out in the market, it is recommended that you register a private label.

Advantages of Launching Your Brand:

• Building trust and enhancing reputation.
• Reducing dependence on suppliers (intermediaries).
• Controlling product quality and pricing.
• Increasing profitability: fewer stages between producer and customer mean higher margins.

Having a brand opens up numerous opportunities, from expanding your product range to introducing unique items not yet available in the market.

Benefits of Manufacturing in China

Advantages of ordering production in China under a private label:

• No additional documentation is required.
• Advanced manufacturing capabilities, access to new technologies, and specialized factories for various goods — from toys to household appliances.
• Cost-effective production of large batches.
• Flexible manufacturers who can customize products to your requirements.
• There are tax benefits, as many Chinese manufacturers operate in zones with tax incentives.

By knowing how to arrange small-scale production in China, you can avoid investing in equipment, renting space, and hiring staff. Chinese-made products are often cheaper per unit than local production, allowing your business to profit more without raising prices above the market average.

Remote brand creation in China is not without risks. Finding suppliers and communicating with factories may take time. Another challenge is quality control, as there’s always a chance of defective goods. Pre-shipment inspection is crucial.

The third factor is ensuring fast and reliable delivery. These challenges can seem overwhelming, especially for small business owners. DiFFreight shares tips on ordering production in China under your brand and avoiding risks.

How to Order Production in China for Your Brand

• Step 1: Analysis and Comparison

Research various factories, their terms, lead times, product quality, and minimum order quantity (MOQ). Some factories only handle large volumes, which might not suit small businesses. Check customer reviews to verify their reliability.

• Step 2: Find a Manufacturer

Search for factories on Chinese platforms like Alibaba, Made-in-China, Global Sources, or 1688.com. These sites offer more suppliers and better prices than Aliexpress. Visiting trade fairs, where manufacturers showcase product samples, can also be beneficial—though you may need language skills.

• Step 3: Negotiate and Sign a Contract

Ensure the agreed terms are reflected in a written contract. Essential points include product specifications, payment terms, manufacturing and delivery timelines, penalties for breaches, and compensation policies. Consider signing an NDA (Non-Disclosure Agreement) to protect your designs.

• (Optional) Step 4: Branding the Product in China

Some private labels add branded packaging and labels locally. However, you can request branding during production! Provide logo and packaging designs, along with technical details such as materials and dimensions. This might extend negotiations but ensures the product is ready for sale upon arrival.

• Step 5: Quality Control

Initially, you’ll receive test samples. Examine them thoroughly and make necessary adjustments. Continue this process until you’re satisfied with the sample, then approve the production batch. Request photo and video updates, as well as progress reports.

• Step 6: Receive Goods at the Warehouse

If you have a single manufacturer, arrange direct shipping from the factory to your country. For multiple suppliers, consolidating goods in one warehouse can be more efficient. This allows you to purchase part of a container (or an entire one) and ship the goods cost-effectively. Consolidated shipments also minimize the risk of losing individual items during transit.

How to Arrange Delivery of Goods From China Under Your Brand

DiFFreight offers turnkey solutions for production in China and delivery to your country. They help find suppliers, handle factory communication, and oversee deadlines.

With a dedicated warehouse in China, DiFFreight stores goods and ships them as a single batch. Choose between sea or air freight and receive precise cost and timeline estimates. The company specializes in complex cases and finds optimal delivery methods for goods from China to Ukraine.

At the Chinese warehouse, DiFFreight inspects products for defects. For more information on how to order production under your brand in China, contact DiFFreight for a consultation!