Where to Buy Wholesale Goods and Sell in Ukraine

For entrepreneurs, the question “Where and how to buy wholesale?” is crucial. Want higher profit margins? Want to stand out among competitors? This article is for you. We’ll explore which countries are most profitable for sourcing, their pros and cons, and a list of platforms that can help with importing.

Main countries for wholesale purchases

Each direction has its advantages and challenges.

China

The country remains the main source of wholesale goods due to its huge assortment and low prices. It offers customization/private label production, small and large wholesale, consumer goods, and equipment. However, there are downsides:

• complex logistics;
• unstable quality — warehouse inspection before shipping is necessary;
• language barrier in business communication.

Experience in sourcing from China depends heavily on the supplier.

USA

A popular destination for those seeking high-tech or branded goods. Main categories:

• gadgets and electronics;
• apparel and footwear from American brands (often cheap at outlets);
• various other goods with high-quality standards.

However, production and logistics costs are significantly higher than in China.

European countries

Europe is ideal for quick small-volume sourcing and premium products. Popular categories include household chemicals, supplements, cosmetics, food, and clothing made in Europe.

Advantages:

• prices are higher than in China but lower than in the USA;
• high quality;
• simple logistics thanks to geographic proximity delivery from Europe to Ukraine (mostly road transport).

Beginners should start with China or Europe.

Websites and marketplaces for wholesale sourcing

From China:

• 1688 

China’s largest B2B platform with the lowest factory-direct prices. Perfect for high-margin reselling.

• Alibaba

Export-oriented, English interface, flexible payment methods, slightly higher prices.

• Taobao 

Retail-focused, good for small batches, testing new products, and finding unique items.

For most Chinese platforms, an intermediary is needed for delivery from China to Ukraine. DiFFreight handles purchasing, inspection, and transportation.

From the USA and Europe:

• Amazon Business — official B2B wholesale program with verified quality but higher prices.
• eBay — auctions and retail with wholesale lots, great for vintage or unique goods.
• Etsy — handmade marketplace where wholesale terms are negotiated individually.

Amazon and eBay do not ship directly to Ukraine, so third-party logistics partners are required.

Why it’s important to choose the right wholesale supplier

It’s important not only to know where to buy wholesale, but also from whom. On any of the mentioned platforms, you can encounter scammers or receive low-quality goods. What can help minimize the risks:

1. Preliminary website check: rating, years in business, reviews, seller status, trade assurance, etc.
2. Test purchase of a small batch — especially relevant when buying from China.
3. Verification of documents and certificates to confirm the legality of the business and products.
4. Signing a contract.

A reliable supplier is more valuable than it may seem at first glance.

First, quality directly affects your sales and business reputation.

Second, delays or a high defect rate can reduce profits, and if you don’t receive seasonal or trending goods on time, you could lose them completely.

Third, the wholesale price determines your margin (profit). An inefficient supplier may offer inflated prices, making your goods uncompetitive.

A logistics partner also plays an important role in international sourcing.

DiFFreight not only handles shipping but also provides customs brokerage services for clearance. We also offer door-to-door delivery — from purchasing to transportation in one package.

Free consultation: where to order wholesale

When choosing a sourcing channel, it’s easy to get overwhelmed — what’s better to order from China, and what from Europe? How to verify a manufacturer or seller on each platform? What are the most cost-effective delivery options?

We’ll save you from the chaos of sourcing!
Sign up for a free consultation, and we’ll share our expertise on where it’s best to buy wholesale goods for your business.

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