The hot season and vacations upset entrepreneurs. Customers are less generous with purchases, so preparation for the season comes first. Namely, selecting the most popular products in summer. DiFFreight is here to help: In our article, we reveal several top positions and market nuances for small and medium businesses.
The list changes slightly every year, but the most in-demand items remain:
Unlike jackets and down coats, people replace t-shirts, tops, swimsuits, shorts, and shoes more often. Every summer, demand for caps and hats stays stable. In 2024, clothing still topped the shopping lists of Ukrainians and is unlikely to lose its position in 2025.
Beach mats, mini sun umbrellas, foldable loungers, chairs, and tables. Accessories for water activities are popular: swimming rings, arm floats for children and adults, waterproof cases, and bags.
The 2024 craze at Kyiv resorts and beaches clearly demonstrates the desire to escape the heat, confirming the relevance of this niche.
People go camping with family or friends, organizing home barbecues (requiring grills, skewers, and disposable/multi-use dishes).
Local tourism is growing, increasing the demand for flashlights, backpacks, and lightweight protective clothing. Portable refrigerators and cold packs for picnics are also popular. In recent years, people have been buying SUP boards, kayaks, tents, and hammocks for trips to nearby water bodies or forests.
To refresh during regular power outages, many purchased portable devices for single rooms, as well as portable and individual fans. Always relevant are health and hydration items: reusable water bottles, insect repellents.
What do people buy in summer from this category? Suitcases, bags, backpacks, small pouches (belt bags) for documents and valuables, neck comfort pillows, travel-size cosmetics, containers for cosmetics, and power banks (no one wants to run out of energy on a train or at the airport). Accessories for smartphones, such as tripods and waterproof cases for underwater photography, also fall into this category.
Suburban relaxation is impossible without comfortable chairs, tables, and quality tools for maintaining the area. Those who move to the countryside for the summer will be engaged in gardening and fighting the heat. The target audience for these products includes rakes, trowels, irrigation systems, lawnmowers, and trimmers.
This is a fairly broad niche: bicycles, scooters, hoverboards, and roller skates are ideal summer transport for activity. Sportswear, equipment, and accessories for swimming in water bodies remain trendy.
This is one of the most stable categories in all seasons. The top 2 popular items in summer are sunscreen and burn remedies. Women actively buy foundations with SPF and opt for lightweight products for a fresh makeup look. Sunbathing products, lotions, and after-sun milk are still in demand.
The first problems begin during procurement:
It might seem that, like with winter goods, ordering the largest batch is the way to ensure profit. But summer moods are overshadowed by market realities:
Interestingly, even the B2B segment suffers from slow sales — about 66% of companies reported this, calling July and August the worst months. Therefore, it’s worth calculating the optimal batch size, investing in marketing, offering good prices, and promotions to stimulate sales and earn on seasonal summer products.
Our company provides international logistics services: from China, shipping from Ukraine to the USA, and vice versa. Why the Chinese and American markets are promising for your business:
DiFFreight offers ease and convenience in logistics as we handle turnkey deliveries with the necessary documentation. Optimal routes, favorable terms, options for sea and air transport — contact our experts for consultation.
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