The American market is very profitable for Ukrainian entrepreneurs. Firstly, there are many consumers, and secondly — high purchasing power. According to statistics, only 5.2% of the world’s population lives in the USA and Canada, but they account for about 31.5% of global consumer spending. That’s why entering the market is beneficial, but you need to know what people in America actually buy.
They can be conditionally divided into two categories: products with stable demand (for everyday use) and unique/exclusive items.
The first category includes products that are always popular in America, regardless of trends or fashion:
The second category includes “trendy” and unique items. The former are temporarily popular toys, accessories, clothing, food items inspired by social media trends. Recently, Labubu toys peaked in popularity, before that it was Dubai chocolate, and previously — fidget spinners.
Americans value uniqueness and craftsmanship. Here’s what they buy:
From vintage and antiques, these are popular:
The collectibles category includes:
There is also a large Ukrainian diaspora in the USA and Canada, who are interested in ethnic-themed items: embroidered clothing (vyshyvankas), books, food, and beverages. It's best to research the niche before launching to succeed without facing excessive competition.
If you already know the preferences of your target audience, it's time to choose a sales method:
The largest online platform with 100 million buyers every month (and that’s just in the USA!). The first option is to ship goods to the Amazon FBA warehouse. The marketplace takes care of preparation, shipping, and returns under the fulfillment model. This is a beneficial format for medium and large businesses, especially for everyday products.
The marketplace is right behind Amazon. While it started as an online auction site, now most products are sold at fixed prices. eBay offers collaboration with fulfillment partners through the “Managed Delivery” model. It’s worth selling on eBay if you specialize in rare, vintage, and antique items.
This is the largest platform for handmade goods. A wide assortment of unique products that can’t be found on Amazon or eBay, plus a warm audience looking for exclusive items at non-discount prices. Today, you can even sell popular digital products: books, calendars, planners, checklists, workshops, and more. Shipping is the seller's responsibility — there is no fulfillment.
DiFFreight offers custom solutions for e-commerce. We’ll deliver your product to Amazon’s warehouse, partner warehouses for eBay, and arrange shipments for Etsy (including parcel delivery from Ukraine to Europe).
If marketplace fulfillment doesn’t suit your business (because of high fees and handling charges), consider shipping to DiFFreight’s warehouse in New Jersey. We offer our own fulfillment for customer orders with fast delivery through American logistics partners.
We also work not only in the Ukraine–USA direction. Amazon is also popular in Europe, so we offer delivery to Amazon in Europe as well.
Selling goods in the USA brings exceptional profit if you choose the right niche and offer buyers what they truly want. Let's also highlight the business nuances you should be aware of:
If your product range is Chinese, shipping goods to Ukraine from China first becomes an unnecessary step in selling to the USA. Our company actively operates in the China–USA direction, delivering directly to your location/warehouse/fulfillment center.
Reselling goods in the USA can literally become a gold mine. Of course, it's not an easy process: understanding customer preferences, figuring out how to export from Ukraine, saving on shipping to the USA, and ensuring fast deliveries. DiFFreight will help you with all of that — a full range of services for product-based businesses in the USA!
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