Sanitary ware is a very profitable niche: demand for it does not fall seasonally, and the product remains steadily in demand year after year. Consumers are looking for budget options, mid-range, and premium segments. In short, sanitary ware from China wholesale can become a profitable business. Here is how the supply process works and what nuances you need to know.
Importing sanitary ware from China — step-by-step process
The first step will be choosing the product. Many global brands manufacture sanitary ware in China under their own trademarks. This means that there are products with the same characteristics but from Chinese manufacturers or with the option of producing under your own brand.
The most popular categories for export:
You can focus on budget products or import premium sanitary ware wholesale from China. There are Chinese brands that are not inferior to global ones, such as JOMOO, Haiba, Apollo, and Eago in terms of quality, technology, and design.
The second step is finding suppliers in China. Consider where you want to make the purchase: through a marketplace from a wholesaler, directly from a factory, or in small batches from minor intermediaries. We recommend large wholesalers or factory orders: everything is regulated by a contract, prices are the lowest, and customization is possible.
The third step is payment. DiFFreight recommends:
We will negotiate with suppliers and manufacturers to ensure profitable cooperation for your business. It is also worth conducting an inspection upon arrival at the warehouse in China. We will become your eyes and hands, providing a detailed report with photos and videos.
Organizing delivery is considered a complex step. Sanitary ceramics/porcelain are very sensitive to impacts and must not be exposed to temperature fluctuations. Moreover, the packaging must be airtight and water-resistant. Multiple layers are used: foam, bubble wrap, foam inserts inside the box, reinforced with wooden crates or pallet edging.
What transportation methods are available:
By sea. Cargo is transported in containers. They are very capacious, so consolidation (groupage shipments) is used to speed up deliveries. Transit time is 65–70 days.
By air. An express method with an average delivery time of 20–25 days. High reliability, but significant cost. For bulk shipments of sanitary ware, it is used very rarely.
The final stage — customs clearance. Mandatory certification is not required for most products, but it is better to check with a broker. For items in contact with drinking water, a sanitary and epidemiological conclusion must be obtained.
We studied the assortment of stores on Ukrainian marketplaces — the table clearly shows the retail selling price and wholesale purchase price on the export platform in China.
| Sanitary ware | Price in China, $ | Price in Ukraine, $ |
|---|---|---|
| Wall-hung ceramic rimless toilet | 52 | 148 |
| ABS plastic faucet, 360° swivel with two rotation points. Two water flow modes: stream and aerator. Great solution for a summer house, or as a temporary faucet for bathroom or kitchen. | 3.85 | 14 |
| Acrylic shower tray, semicircular, 90 cm diameter, non-slip surface. | 29 | 83 |
| Kitchen sink + faucet (stainless steel). Deep bowl with waterfall mode, additional bowls (for washing vegetables or defrosting), board, and drinking water tap included. | 70 | 287 |
| Set of 6 plastic bathroom accessories (bucket, toilet brush with bowl, dispenser, toothbrush holder, cup, soap dish). | 6.68 | 29 |
Wholesale sanitary ware from China can be both cheaper and more expensive: it all depends on the configuration, need for logo application, and batch size.
By purchasing products in bulk, you get favorable prices. It is enough to compare the cost of an item on Aliexpress and Alibaba to feel the difference. Let’s look at why it is worth organizing direct sanitary ware supplies from China at all:
Thus, importing sanitary ware gives businesses a strategic advantage, allowing them to meet customer demands and earn.
Delivery from China to Ukraine on a turnkey basis is the most convenient and profitable solution for business. You will not have to search for several intermediaries yourself, since we deliver the goods from China directly to your address in Ukraine. Along with logistics, you can order additional services: product purchasing in China, inspection, customs clearance. We strive to make doing business accessible to everyone — delegate complex tasks to DiFFreight!
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