What Products are in Demand in Ukraine — Ideas for E-commerce

The e-commerce market is only growing, but the demand situation is not simple. It changes depending on the economy, consumer sentiment, and external factors.

For entrepreneurs and online store owners, it is critically important to understand what will be in demand in the near future. This is the key to successful adaptation and business survival.

In this article, DiFFreight experts will summarize the most in-demand products of 2024, offer ideas for e-commerce in 2025, and provide a couple of useful tips for analyzing relevance.

Best-Selling Product in Ukraine: Summary of 2024

Knowing what is currently being purchased in Ukraine will help you choose a niche for the next year. The peak demand for generators is gradually diminishing, and Ukrainians actively bought the following groups:

Electronics and Gadgets

• Smartphones: Demand for mobile phones, including budget and flagship models, remained high.
• Laptops and Computers: Remote work and study increase the popularity of gadgets.
• Smartphone Accessories: Cases, headphones, chargers.

Clothing and Footwear

• Sportswear: Hoodies, leggings, tights, sports tops, and T-shirts.
• Wide Pants and Jeans — modern fashion trends.

Household Appliances and Home Goods

• Small Kitchen Appliances: Blenders, multicookers, grills, microwaves, and other devices were popular among consumers.
• Home and Garden Furniture.
• Clothes Dryers: The most popular product in Ukraine in this category.

Cosmetics and Personal Care Products

• Corrective and Thermal Underwear. In the face of power outages and heating issues, thermal underwear became quite popular.
• Hair Oil was in demand in the cosmetic products niche.

Pet Products

• Carriers, including backpacks for small animals.
• Toys, clothing for small breeds.

Sports Equipment and Accessories

• Fitness Bands: Resistance bands for home workouts and gyms.

How to Handle Seasonality

The above list does not include items that become in demand each season. For example, the best-selling products in Ukraine by season of the year:

• Winter: New Year decorations, souvenirs and gifts, warm clothing, including outerwear, winter footwear.
• Spring: Transitional clothing, garden products, immune-boosting supplements.
• Summer: Leisure products, air conditioners, vacation items.
• Autumn: Also warm items, autonomous lighting on batteries, stationery, personal care cosmetics.

Seasonality affects trends in categories like automotive products, clothing, home decor, etc. Ukrainian realities also have a significant impact on the market. If prolonged blackouts are predicted, people stock up on battery-operated lamps, warm clothing.

What to Know When Buying Seasonally Popular Products in Ukraine for Sale:

• Market Saturation. Entering the generator niche now is unprofitable as there are too many of them.
• Relevance During the Time Period. Winter decorations do not sell in summer, so you need to meet seasonal needs. This means ordering and receiving products before the demand spikes.
• Uniqueness. Many businesses actively work with China, so you need to find interesting items to survive the competition — either by characteristics or price.
• Profitability. What profit (margin) will you get from selling? You need to calculate the purchase price, delivery cost, and customs clearance. For example, selling kitchen appliances seems profitable, but due to their size and duties, the margin is small.

The main problem is changing trends. To find a product that goes viral, you need to carefully monitor customer interests. Marketing won't hurt to convey your profitable offer.

Where to Buy In-Demand Products in Ukraine

It's easy to guess that in the Middle Kingdom (China). The turnovers of Chinese marketplaces are in the billions, as they offer savings for the private sector and commerce. Which marketplaces are worth attention, besides AliExpress:

• 1688 — business, internal Chinese market, profitable wholesale;
• Alibaba — commerce, international market, wholesale;
• Taobao — private and business sector, internal market, wholesale and retail purchases;
• Tmall — premium brands, predominantly retail.

And other platforms. When purchasing, you may encounter a language barrier, payment difficulties, and lack of direct delivery. Cooperation with DiFFreight will solve all these problems: we provide the service of finding suppliers in China, as well as deliveri goods from China to Ukraine with consolidation at our warehouse.

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What is Profitable to Sell in Ukraine in 2025 — DiFFreight Forecasts

After analyzing the ranking of the best-selling products in Ukraine, we will try to make our forecast on which products have prospects in 2025:

• Smart Home Gadgets

Robot vacuum cleaners, smart scales, as well as compact battery-operated appliances: steamers, lamps. Innovations that simplify household chores are becoming more popular each year. Importantly, they work even during power outages.

• Smartphone Accessories

An even greater demand is expected for wireless headsets, fast chargers, cases, protective glass, and hydrogel films.

• Trendy Clothing

Especially analogs of fashionable jeans, jackets, and footwear from mass-market and premium brands. Accessibility is one of the advantages of Chinese production.

• Cosmetics

This niche shows resilience year after year, but the leading products change. Therefore, you need to follow beauty trends.

• Home Decor

Will be popular all year round — continuously well-selling garlands, apartment decorations, useful kitchen gadgets. The quality is decent, and the price is affordable compared to the mass market. It is profitable to resell seasonal decor: Christmas, New Year, and Easter decorations. They are quite compact, hence cheap to transport.

DiFFreight offers the purchase of goods in China for your business. If you feel that you have found a top category, we will find the best offers on Chinese marketplaces!

Ways to Check Product Relevance

Brands invest huge sums in marketing, but not every business can afford it. Therefore, we offer free tools that are suitable for small and medium e-commerce.

• Google Trends

A free tool that analyzes the number of search queries. The more there are, the higher the demand. There are also graphs that show how the indicators have changed. Enter the name of a general category, not too broad and not too specific. For example, wireless headphones. You can filter queries by time or region and see other thematic queries and similar ones gaining popularity.

• "Trending" Tabs on Marketplaces

Platforms collect information on the number of orders. You will see what is relevant for your region. Another option is to search for a specific group of the same wireless headphones. Filter the results by "Best Sellers," "Popular," etc. This will be the top best-selling product in Ukraine.

• Audience Surveys

If the brand has customer trust, you can conduct a survey on social networks about what your target audience would like to see in the store. This will help expand the assortment by selecting potentially profitable items. However, you need to consider that not all survey participants = customers. More suitable for small businesses that do not have a clear marketing strategy.

There are many nuances in trade — from the influence of trends to the purchasing power of the target audience. The business will become profitable if all factors are considered. The logistics company DiFFreight can take over finding suppliers in the Middle Kingdom, purchasing, consolidating, controlling, delivering to Ukraine, and customs clearance. We are ready to become your partners if you want to buy from China profitably. Schedule a consultation with our experts!