What to do with goods you've ordered from China? How best to sell them? Marketplaces are a great choice as they give entrepreneurs access to a million-strong audience and offer convenient collaboration terms. In this article, we'll explore how to start trading on marketplaces, how much it costs, and the peculiarities of working with Ukraine's global trading platforms.
Selling on Rozetka
Rozetka is one of the largest trading platforms in the Ukrainian internet, visited by 40 million users per month. The marketplace doesn't collaborate with drop shippers but allows selling a wide range of products (some of which require additional permits).
Platform nuances:
- fixed subscription fee for using the marketplace - 120 UAH, additionally, individual commissions and contributions are set by the platform (5-20%);
- products and online stores must have names according to the platform's rules, using your website's name on Rozetka is not allowed;
- sellers receive free fulfillment services for storing goods from China in Rozetka's warehouses and delivery to pickup points: you can procurement of Goods from China and store them in Rozetka warehouses;
- for product promotion, Rozetka uses various types of advertising and newsletters, but you cannot offer your own customer loyalty programs.
Successful sales on Rozetka require a strategic approach and careful adherence to platform rules for effectively utilizing its huge traffic and opportunities.
Rozetka allows selling a wide range of products but doesn't collaborate with dropshipping.
How to sell Chinese goods on Prom.ua
Prom.ua is a marketplace with over 43 million monthly visits. Sellers here get a separate website with a standard template and the ability to list products in the platform's general catalog. Prom is ideal for B2B and B2C sales. Here, you can sell used goods as well as dropshipped items.
Platform nuances:
- the number of products for placement depends on the chosen plan, the tariff ranges from 6 to 56 thousand UAH per year;
- there is an option to create your own website using your own domain and SEO optimization, although the Prom administrative panel is complex for beginners;
- newsletter and promotion services are included in the tariff, and top sellers get additional features. However, stores with zero balance are not displayed in catalogs;
- Prom offers its logistics and secure payments;
- due to high competition, Chinese goods with the lowest price win here;
- negative comments are not deleted, and there are many fake negative reviews.
Selling Chinese goods on Prom.ua requires careful selection of the tariff, SEO optimization, an active marketing strategy, and reputation management for success in conditions of high competition.
Product categories on Prom.ua
How to sell goods from China on Bigl
Bigl.ua is a versatile Ukrainian marketplace where you can sell any goods. Monthly traffic on Bigl reaches up to 10 million users. The platform has strict service quality conditions, so entrepreneurs await mandatory moderation and verification before starting work.
Platform nuances:
- to work on Bigl, you need to connect ProSale on Prom;
- to stay on the platform, the store must have positive reviews and no more than a 15% rejection rate;
- the platform control service checks the work of stores: product quality, delivery speed, and service;
- tariffs for using the platform depend on the product category;
- goods from China listed must be new, with clear descriptions and quality photos;
- advertising is done through a system of recommendation auctions;
- to increase buyer trust, the platform insures all purchases up to 5000 UAH.
Marketplace Epicenter
Another platform to sell products in Ukraine. The Epicenter marketplace was created in 2020 and is actively developing. The website attracts about 1 million potential buyers, and in 2025 Epicenter entered the top 3 largest trading platforms.
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Platform nuances:
- You can create an account as a sole proprietor (FOP) of groups 2-3 or legal entities;
- To activate the account, a fee of 1100 UAH is required, of which 1000 UAH will remain in the seller's account. These funds are used to pay commissions for orders. The monthly fee for using the account is 100 UAH;
- The commission (only for completed orders) ranges from 5% to 25% of the amount;
- The dropshipping model is not available; the product must be in stock with the seller;
- Promotion is done through advertising on the website epicentrk.ua. All marketplace products priced at 350 UAH and above are automatically advertised in Google Shopping and can participate in promotions.
Platforms for selling in Ukraine: OLX functionality
Although the service is considered a bulletin board, it can be adapted for selling Chinese goods. The main reason is the very high traffic (about 60 million visits) per month. On OLX, an Olx-store account is available, which provides more opportunities for sellers.
OLX nuances:
- By purchasing any placement package, you can create your own online store;
- Functionality depends on the chosen package. The most advanced Mega (from 1379 UAH per month) allows you to choose a unique domain, place ads in different categories, view statistics, etc.;
- Built-in marketing services for promoting ads. The OLX Pro tool allows you to bulk import, edit, and promote products from various categories;
- OLX delivery for buyer protection;
- The exact price of the packages is hidden; information is not available in the public domain;
- The OLX functionality currently lags behind specialized marketplaces and is not suitable for all types of entrepreneurs.
Unfortunately, minimal moderation allows fraud to thrive, so both buyers and sellers need to be cautious.
Features of the ALLO marketplace
ALLO is among the popular trading platforms in Ukraine. Similar to Epicenter, the marketplace is tied to the store's website. Partners' products are listed in a general catalog. The company's website has quite a high traffic — about 7 million visits per month.
Marketplace nuances:
- Starting cooperation: you need to fill out a registration form, receive and sign the Electronic Document Exchange License Agreement;
- After that, in the personal account, replenish the balance with 2500 UAH — this is an advance payment. The account fee is 100 UAH per month, and the seller also pays royalties (commission) for completed orders. The exact amount can only be found in the License Agreement;
- A promotion system for products with promotional prices, short delivery times, for sellers with the least number of cancellations, etc. The "Successful Partner" incentive program is available;
- A 72-hour credit limit if there are no funds in the account.
ALLO has an extensive list of prohibited items for sale. It is unlikely that dropshipping will work under marketplace conditions. The platform also reserves the right to remove products without explanation.
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Where to profitably sell products from China depends on the specifics of the business. Rozetka, Prom, OLX, Bigl, Epicenter, and ALLO provide entrepreneurs access to a large audience, simplify the trading process, and promise an increase in orders and profits. However, to work correctly, you need to understand the rules and nuances of each platform. Unfortunately, many details are hidden and only available after registration or contact with managers. Therefore, be careful when choosing a platform for your business.
How to profitably deliver goods from China for sale in Ukraine
If you need to focus on business development, contact the specialists of DiFFreight. We are ready not only to optimize international logistics but also to offer a wide range of services for small and medium-sized businesses:
- Supplier search in China: searching for factories and sellers according to your requests;
- Product inspection at the warehouse in China;
- Customs broker services for clearing cargo;
- Effective and fast cargo delivery from China to Ukraine.
We will help establish stable supplies so that your business can enter the most popular online platforms in Ukraine.
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