.jpg)
While Chinese goods offer a solid balance of price and quality, logistics from such a distant country can be complex. If you don’t want to wait months for delivery, the European market is worth considering. In this article, we’ll look not only at wholesale platforms but also at the logistics process, including key stages and important nuances.
In this article, we won’t focus on global giants like Amazon and eBay, although some sellers there also offer wholesale options. Instead, we’ll concentrate on reliable B2B platforms with European roots.
A platform featuring over 7,000 independent brands. An ideal choice for those looking for unique products rather than mass-market items. The assortment includes:
Wholesale prices are available after registration. An important note: you’ll need a European tax number. Registration without VAT is possible but requires additional verification. The minimum order is very flexible — from €50 per brand.
This platform focuses on dropshipping and small wholesale. Interestingly, it features suppliers from both the EU and the US. Products include:
And more. The catalog is available via subscription (from $24.99/month), with products offered at 20–50% below retail prices.
Best described as a wholesale supplier directory — according to recent data, it lists over 8,000 suppliers. SaleHoo covers a wide range of products, from gadgets to cosmetics. Access costs $67. Prices depend on the specific supplier, and most sellers ship internationally.
If your niche is luxury fashion, take a look at the Italian platform B2B Griffati. The catalog includes clothing, shoes, and bags in the luxury and premium segments from local and global brands. Wholesale prices apply, with seasonal discounts of up to 75% off retail. The minimum order for international shipping starts at €300.
A Belgian wholesale platform specializing in electronics and home products. The assortment includes:
To access the catalog, you need to submit a request via the website. The minimum order value is €150. MSY’s warehouse is located in Belgium — keep this in mind when planning logistics.
A convenient platform for wholesale purchases of trending products. The catalog includes almost everything: clothing, tools, children’s goods, garden and fitness items, and gift selections. Registration is free, but businesses must submit a request with their VAT number. Wholesale prices apply even for small batches.
Unlike the platforms above, Merkandi is a B2B marketplace focused on stock, surplus inventory, and liquidation goods. The catalog is extensive — from footwear to chemicals and electronics. Products are often sold in lots or full pallets.
.png)
Access to sellers’ contact details costs €139/year. However, prices are among the lowest due to the nature of the goods. A significant advantage is the availability of a Ukrainian-language version of the site.
The most cost-effective way to order wholesale goods from Europe is with DiFFreight. Combine shipments from different suppliers at our warehouses in Poland, Germany, and the UK. We also offer additional warehousing services in Europe: consolidation, packaging, labeling, and cross-docking.
Transportation from European countries is carried out by road freight. This is the fastest and most reliable option. Transit times depend on the country of origin: 2–4 days from Poland and 4–9 days from Belgium. The delivery process includes:
Customs clearance involves more than just duties and taxes. Some goods require certification, including electronics, children’s toys, cosmetics, and certain types of equipment. Consult our brokers to obtain certificates on time and avoid border delays.
We work with a wide range of products: household appliances, textiles, clothing, footwear, industrial equipment, tableware, upholstered and case furniture, construction materials, and more. We do not transport:
If you have questions about import or export, schedule a consultation with our experts.
Buying goods in Europe doesn’t always mean they are “much cheaper.” The main advantage is access to brands not available on the Ukrainian market. In these categories, margins can reach 30–100% or more:
At the initial stage, focus on lightweight and compact products. With a higher budget, consider premium segments, but be prepared to earn through higher margins per unit rather than sales volume.
.png)
We provide more than just transportation — we offer a full range of business services:
And even marketing assistance! Shipping goods from Europe to Ukraine is especially attractive for small and medium-sized businesses due to speed. Europe has much to offer in wholesale catalogs, and we ensure efficient logistics, high-quality service, and cargo safety. Ready to place your first order in Europe? Book a free consultation with DiFFreight experts.
.jpg)
Valid:
