Purchasing goods in large quantities is not only about saving money but also a way to build an effective sales strategy. However, switching to large wholesale, in addition to obvious advantages, also involves risks. Before ordering thousands of units from a supplier, read our article: we explain what global sourcing is and what its benefits are.
Large wholesale means purchasing in максимально large batches directly from a manufacturer or distributor. In this scheme, there are few intermediaries, and goods are shipped in thousands and hundreds of thousands of units.
What is the size of global wholesale? There is no exact answer. Much depends on the supplier and the niche. Since we deal with sourcing goods in China, let’s focus on the specifics of this market:
| Product | Wholesale size |
| Clothing and textiles | from 2000–5000 units per model |
| Small electronics | from 5000 units |
| Complex equipment | from 500 units |
| Small goods (stationery, decor, etc.) | from 20000 units |
In China, wholesale is often tied to the concept of MOQ (minimum order quantity). This is the quantity at which a factory will start a production line or a seller will begin shipment. Note that MOQ and wholesale are not the same thing. MOQ can be as low as 10 units, but typically you won’t get low prices at that volume.
There are three key players in China’s wholesale market:
Alibaba — a B2B platform focused on export. The catalog includes Chinese and international companies, intermediaries, and small wholesalers. Many offer products certified to EU standards. In product descriptions, you will see MOQ, pricing based on volume, sample ordering options, and ODM/OEM.
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1688 — a B2B marketplace for the domestic Chinese market. It truly offers the lowest prices, as the catalog mainly features factories, manufacturers, and large distributors, unlike the retail platform Taobao. On average, goods are 15–30% cheaper due to the lack of English support and marketing expenses.
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When purchasing large wholesale on 1688, be very careful. The interface is only in Chinese, and payment is possible through local payment systems and SWIFT contracts.
Made-in-China — a platform specializing in heavy and high-tech industries: equipment, construction, energy, and auto parts. Suppliers focus exclusively on global wholesale starting from several hundred units. The selection of partners is smaller, but the vetting process is stricter than on Alibaba or 1688.
Contact DiFFreight — we will handle negotiations, organize procurement, and arrange logistics from Chinese marketplaces. Large wholesale sourcing is a multi-stage process:
The main logistics method is sea freight. Goods are loaded into containers, and for very large wholesale, the entire 20- or 40-foot container is purchased (FCL). Depending on the niche, we can offer consolidation — combined shipments. One container holds batches from different clients, with payment only for the occupied space.
It is most выгодно to transport goods by sea: the cost per 1 kg is the lowest. Currently, delivery from China to Ukraine is multimodal with transit through Poland, and the average time is 60–75 days.
The final stage is customs clearance. As shipment size increases, so do the challenges. When you become a large importer, everything must be perfect:
A key challenge in customs clearance is document accuracy. Data in the foreign trade contract, invoice, waybills, and declaration must match exactly. Therefore, we recommend using a broker for processing and representing interests at customs.
The Ukrainian market has high potential. Advantages of global wholesale for entrepreneurs include:
Of course, wholesale purchasing also has disadvantages:
We provide not only delivery but also turnkey import solutions. Over the years in the Chinese market, DiFFreight has become a full-fledged foreign trade operator. Our team works with all types of wholesale. Why choose us as your supplier:
We offer scalability to our clients. Our services include both consolidation for small wholesale and full container purchase. The DiFFreight team will ensure stable service for any business!