Where to find customers and what are the stages of selling goods on Amazon?

Amazon accounts for over 50% of US e-commerce. If an American needs to buy something, he does not open Google, but immediately goes to Amazon, because he can find absolutely everything.

Since buyers automatically come to the site, the business is not fighting for them. However, sellers must compete for a position in the search results on the site. Their product could be shown on the first page, or on the hundredth. It depends on whether you are marketing your Amazon account, whether your products are worth advertising and how quickly you respond to reviews. Of course, the quality of the product is very important, but if you do nothing to market it, then the probability that they will buy from you is zero.

Where to Find Customers When Working on Amazon

Marketing, marketing, and more marketing — this is the most effective way to survive high competition. Your account rating is equally important; it’s a complex metric based on reviews, completed orders, speed, and other factors.

Let’s look at the tools you should use to attract customers.

Internal Optimization

Help the Amazon algorithm understand what your account does so it can display your offers for relevant queries. These are basic but essential steps:

• Product title indexing: add keywords and relevant search phrases your customers use.
• Bullet points: provide clear descriptions of features and benefits — Amazon’s algorithm prioritizes this.
• High-quality visual content: photos, videos, infographics. The algorithm treats such content as valuable for users, increasing your visibility.

Initial internal optimization does not require major investments, making it perfect for beginners.

Paid Advertising (Amazon PPC)

Pay-Per-Click advertising helps you get visibility and your first sales. Start with Sponsored Products, which promote individual items on search result pages and competitor listings. But to convert that visibility into purchases, your product must stand out — by quality or by price.

How to Find Customers — Bring External Traffic

You can promote your marketplace account outside Amazon as well. This strategy includes:

• Running advertising campaigns on social media: targeted ads on Facebook, Instagram, TikTok.
• Working with influencers/bloggers. You don’t need celebrities — micro-influencers often provide great conversion without draining budgets.

Keep in mind: Amazon has very strict rules for sellers — both for account management and promotion. Any violations can result in instant suspension.

Why Can Amazon Suspend an Account?

Before selling on Amazon, you must fully understand the rules you will follow. You should also regularly check for updates, category changes, and new policies — ignorance is not an excuse.

Here are some violations that instantly drop your AHR (Account Health Rating) to zero, meaning suspension:

Amazon regularly suspends sellers who break their rules. They do not care about your turnover or sales volume — small and large sellers get suspended equally.

Please, contact DiFFreight, we offer delivery services to Amazon FBA,  have our own warehouse in the USA and organisation of goods delivery from Ukraine to USA.