Autumn is considered not very profitable for trade, as wallets are depleted by summer vacations. However, marketing power and the right strategy will help your business stay afloat. The main secret is to offer products that customers are ready to spend on here and now. Today’s selection from DiFFreight: what’s relevant to sell in autumn so that people buy from you.
Trends depend heavily on the target audience’s age, region, and even climate. We offer our forecast of what Ukrainian businesses can profit from this autumn.
The most stable category year after year. Warm hoodies, jackets, raincoats, boots, scarves, and gloves — everything that warms and adds coziness in cool weather sells well.
A lightweight but warm layer is worn not only by tourists and morning runners. Thermal underwear has become a trend in recent years, especially when temperatures drop. Offer your customers quality fabric or fleece tops, leggings, and socks suitable for light sub-zero weather.
Seasonal popularity of umbrellas, raincoats, water-repellent windbreakers, and ponchos is understandable. While classic stick umbrellas never go out of style, most shoppers seek compact solutions. One option is a foldable umbrella in a sleeve that fits in a city backpack or purse.
The stationery market yields a decent profit. Although we call it “autumn,” it's more of a summer season. Peak purchases of notebooks, sketchpads, markers, pencils, and pencil cases fall in early‑to‑mid August. Within this category, some particularly interesting items stand out:
Launch an online store promotion offering parents discounts to stand out from competitors.
A classic example of seasonal goods. With the onset of cold weather and heating issues, demand for hand warmers (preferably reusable), blankets, and warm throws rises sharply.
This category is relevant in Ukraine. Note that demand fluctuates: many have already bought heaters in previous seasons. But several purchases will still occur, as appliances break down or people want multiple units.
Winter preparation for motorists is primarily about “changing tires.” With the first frosts, problems emerge. Thus, tire markets, spare parts, antifreeze, and de-icing fluids will peak by mid-autumn.
If you sell textiles for people, consider adding stylish outfits for four-legged friends. Small breeds are most often clothed, but in severe cold, special socks for all dogs are in demand. By the way, a great niche for handmade artisans: such autumn items sell well on Etsy.
Home textiles are popular in any season, but you can offer buyers autumn prints.
For years now, the Pumpkin Spice season kicks in with the first chilly breeze. If your target audience is young people aged 20–35, confidently stock scented candles, pumpkin statues, garlands and wreaths, as well as Halloween decor. Also, DiFFreight recommends planning winter decoration supplies: the first demand appears in mid‑October.
Against the backdrop of seasonal colds, demand for supplements, vitamins, and immunity boosters increases.
An unexpected item among autumn purchases, yet quite logical: in a world where we rarely put our phones down, we want to personalize them. That's why selling quality shockproof cases with autumn or minimalist designs makes sense.
Flavored brewed coffee warms from within. We also include everything pumpkin spice-flavored, hot chocolate, punch, mulled wine, and marshmallows. Sets are an excellent sales format.
As mentioned earlier, decorations, toys, decor, and themed mugs for hot chocolate and punch should be purchased in autumn. One new trend in the holiday niche is gradual buying. So showcase the first items on your physical or virtual storefront as early as October.
Traffic confirms that purchasing activity increases significantly from late November during major sales like Black Friday and Cyber Monday. This niche is profitable, as there are people who shop early and others who leave it a week or two before the holidays.
We also asked Chat GPT what the best-selling products of autumn 2025 would be:
Also, an interesting take on the TOP-10 sales — this time with a focus on the international market.
The phrase “Prepare your sleigh in summer” perfectly describes seasonal sales. DiFFreight offers international logistics services, so we know how to handle procurement:
Customer needs often change. That's why DiFFreight prepares selections of high-margin products in our Telegram channel, giving you ideas for your store. Our experts also provide professional consultations for entrepreneurs who want to start retailing products from China.
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