Conquering the Online Space: How to Sell Goods on Marketplaces

E-commerce is rapidly evolving, and marketplaces have become one of the most effective sales channels for any business. It is crucial for entrepreneurs to understand how to utilize them correctly. What role do marketplaces play in e-commerce? How do you choose the right platform? Answers to these and other questions can be found in the article.

The Role of Marketplaces in E-Commerce

Marketplaces are not just platforms for selling goods, but also venues where businesses attract new customers and expand their audience. They provide easy access to buyers and create convenient conditions for conducting transactions and delivering goods.

Advantages of marketplaces for sellers:

• enable reaching a new audience and finding potential customers actively searching for products online;
• offer various tools for product promotion: advertising, banners, newsletters, etc.;
• sellers receive detailed sales statistics. It helps them analyze customer behavior and optimize their strategy.

Marketplaces are an integral part of successful e-commerce and contribute to its further development.

For more details on sales secrets on marketplaces, check out our podcast: https://www.youtube.com/watch?v=EHgqTCG7yFk&t=1267s

How to Choose a Marketplace

When choosing a platform, it is important to carefully consider several factors that will impact the success of your sales strategy.

1. Audience size and activity. The number of potential buyers directly depends on the size and activity of the marketplace audience. It is necessary to choose a platform that has a large and active user community.

2. Target audience. Ensure that the target audience aligns with the goals and specifics of your business. It is important that potential buyers actively search for products on this platform.

3. Product categories and their suitability. Verify whether the marketplace allows the sale of products from your category. The range of products you offer should comply with the rules and specifics of the platform.

4. Terms of cooperation and commissions. Evaluate the terms of cooperation and the commission rate charged by the marketplace for sales. It is important that they are advantageous for the business and do not burden it financially.

Information about commission on the Prom.ua website

5. Functional capabilities. Explore sales analytics tools, product promotion, and other platform functionalities. It is essential that the marketplace provides necessary business management tools.

6. Reputation and reliability. Ensure that the platform has a positive image. This guarantees clear fulfillment of obligations and timely payments for sold goods.

By choosing the right marketplace that meets all these criteria, you will significantly increase the efficiency of your sales, optimize management processes, and strengthen your market position.

Short Sales Instruction

Let's consider how to start selling on marketplaces. Note that the algorithm may vary depending on the chosen platform.

1. Register as a seller and provide necessary startup information.
2. Submit copies of documents to confirm the legality of your activities.
3. Prepare content for the price list according to the marketplace requirements.
4. Pay for access to the platform. This is usually a small fee.
5. After registration, you will gain access to your personal seller account and begin creating your product catalog.

Marketplaces streamline the process and help companies start selling quickly, as this is their primary goal. 

To assess the platform's effectiveness, track these metrics:

• number of ad views;
• number of ad clicks;
• conversion rate;
• average order value;
• sales revenue.

Trading on platforms for sales is an effective way to expand your business and reach a new audience. If you need assistance with services such as: sourcing suppliers in China or finding goods that will have demand, purchasing goods in China, then contact DiFFreight. We will take care of all concerns related to international logistics.