E-commerce is rapidly evolving, and marketplaces have become one of the most effective sales channels for any business. It is crucial for entrepreneurs to understand how to utilize them correctly. What role do marketplaces play in e-commerce? How do you choose the right platform? Answers to these and other questions can be found in the article.
Marketplaces are not just platforms for selling goods, but also venues where businesses attract new customers and expand their audience. They provide easy access to buyers and create convenient conditions for conducting transactions and delivering goods.
Advantages of marketplaces for sellers:
Marketplaces are an integral part of successful e-commerce and contribute to its further development.
For more details on sales secrets on marketplaces, check out our podcast:
When choosing a platform, it is important to carefully consider several factors that will impact the success of your sales strategy.
1. Audience size and activity. The number of potential buyers directly depends on the size and activity of the marketplace audience. It is necessary to choose a platform that has a large and active user community.
2. Target audience. Ensure that the target audience aligns with the goals and specifics of your business. It is important that potential buyers actively search for products on this platform.
3. Product categories and their suitability. Verify whether the marketplace allows the sale of products from your category. The range of products you offer should comply with the rules and specifics of the platform.
4. Terms of cooperation and commissions. Evaluate the terms of cooperation and the commission rate charged by the marketplace for sales. It is important that they are advantageous for the business and do not burden it financially.
Information about commission on the Prom.ua website
5. Functional capabilities. Explore sales analytics tools, product promotion, and other platform functionalities. It is essential that the marketplace provides necessary business management tools.
6. Reputation and reliability. Ensure that the platform has a positive image. This guarantees clear fulfillment of obligations and timely payments for sold goods.
By choosing the right marketplace that meets all these criteria, you will significantly increase the efficiency of your sales, optimize management processes, and strengthen your market position.
Let's consider how to start selling on marketplaces. Note that the algorithm may vary depending on the chosen platform.
Marketplaces streamline the process and help companies start selling quickly, as this is their primary goal.
We’ve figured out how to open a store on a marketplace. But that’s only the beginning of an entrepreneur’s journey. How to sell effectively through a marketplace:
Where to start selling on marketplaces — definitely with products that have steady demand. While you're testing the niche, part of your catalog should bring consistent profit. Think about exclusive offers for buyers: a discount on the second unit, same-day shipping, a bonus system. At the beginning, it’s important to get customers to come back again and again.
Marketplaces offer the functionality of an online store, and businesses don’t need to worry about maintaining a website. The process of becoming a seller on a marketplace is simple, which is good news for newcomers in trade. Before registering, carefully review the platform’s terms regarding commissions and product categories.
Also, selling on marketplace platforms is an effective way to expand your business and reach a new audience for stores that already have customers.
If you need help with services such as: finding suppliers in China or identifying products that will be in demand, product sourcing in China — contact DiFFreight. We’ll take care of all the tasks related to international logistics.
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