The international market offers stable demand, which means high profitability. One of the most popular platforms, eBay, is attracting more and more entrepreneurs. So today we dive deep into “what sells best on eBay” — look for ideas for your business.
The marketplace’s annual turnover in 2024 reached around $10.28 billion, up 1.69% from the previous year. Experts forecast continued growth — a clear reason to consider starting on eBay. But let’s begin with the top categories and items.
This market is among the most rapidly growing: projected to reach $283 billion in 2025 and grow to $370 billion by 2032.
Demand for accessories that protect devices, increase convenience, or enhance style remains consistent. Popular items include:
Since almost everyone owns a smartphone, quality accessories will remain top sellers for a long time.
In the U.S., on average, each buyer purchases 2.8 t-shirts per year. Add variable trends, wear-and-tear, and seasonal/tourist demand, and sales volume grows.
Top-selling items in this category on eBay:
However, with high demand comes significant competition.
Small items that enhance appearance, express individuality, and make a style unique.
For eBay sellers, this category represents the golden middle: low cost, high demand, and good margins. Marketing confirms that accessories are perfect for impulse buys:
Revenue is projected at an incredible $139.05 billion this year. Among popular items is small apartment decor. Business advantages: small size and low shipping costs:
Sporting goods remain in steady demand. This includes both clothing (already mentioned) and workout gear/accessories for the gym or home.
Top Fitness Items on eBay:
Dog and cat parents spend heavily on caring for their pets. Naturally, a large share of sales comes from personalized accessories.
What products sell well?
This niche requires significant investment. Beginners should start with small appliances: lighting, air fryers, coffee makers, toasters, waffle makers. The main secret to making this sales channel work is decent specs and a reasonable price.
This category includes rare items that are in high demand among a specific audience. Create auction-format listings so buyers place bids — this guarantees maximum profit on:
And much more — from old puzzles to rare book editions.
If you work with precious metals, the average check per order will be high, as will marketplace commissions. However, revenue in this category reached $479.60 billion in 2024:
One of the things you can sell at a high price on eBay. Both new and used devices are in demand. Also, technicians buy up non-working devices to extract parts. For cross-selling, immediately offer customers cases and bags for laptops, screen protectors, and smartphone accessories.
Finding profitable niches for resale is not easy, especially if you want to avoid obvious options. Here are 10 original items that can turn out to be profitable:
Be careful: consider import and export restrictions on antiques.
Creating an effective strategy requires a comprehensive approach. There’s no universal solution, but there are key elements:
Another pillar of successful sales is logistics. For Ukrainian entrepreneurs, DiFFreight offers various options:
Keep in mind that eBay does not provide fulfillment. You must offer fast and affordable shipping options for customers. Book a consultation with DiFFreight — we’ll help you choose the best option.
Remember that selling on eBay is more difficult than it might seem at first glance. Entering a popular category doesn’t guarantee success, as competition is extremely high. But understanding trends will help you find a direction that makes your international trade profitable.
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