How to find a product to sell and earn more: business tips

Article content: 

1. How to find a trending product — the best market analysis methods.
2. Mistakes When Searching for Trending Products: What to Avoid.
3. How to Assess Competition and Choose the Right Niche.
4. How to Find a Best-Selling Product with DiFFreight.

It’s unfair when competitors soar with hot sales while your business, though it brings stable income, has stalled in growth. This is a strong reason to reconsider your product range and add trendy items to it. How to properly choose a product to sell that will fly off the shelves like hotcakes — only useful recommendations from the experts at DiFFreight.

How to find a trending product — the best market analysis methods

The first step is analyzing the needs of your target audience. The product should:

• be interesting to your target audience based on age, income, and pain points;
• increase your business’s profitability;
• be available for purchase so that you can outpace your competitors.

We will divide market analysis methods into professional and amateur.

Professional analysis methods

Google Trends

This is one of the most accessible and easy-to-understand tools — check what customers are Googling. You can view statistics for different periods, regions, related and similar topics. Sometimes certain brands and models become popular — you can check those as well through Google Trends.

Paid analytics websites

Subscription services offer articles, reviews, and market analysis, which are useful for businesses. Which platforms to consider:

• Ecomhunt is a service for finding profitable dropshipping products. Provides analytics on popular products, advertising creatives, and marketing advice.
• Trend Hunter — a platform for analyzing trends in consumer behavior, technology, and culture. Used by businesses to generate ideas and predict new directions.
• Fortune Business Insights is a company offering detailed reports on global trends, industry analysis, and forecasts for different business segments.

Teaser and Banner Networks

These networks display visual ads on websites in the form of banners and teasers. This method relates to indirect tools for determining product demand. Study the popularity and cost of teasers — if a product is being heavily advertised, it is likely profitable. In Ukraine, available teaser networks include: PropellerAds, Clickky, Admitad, and banner networks like Google AdSense, MGID, and Netpeak.

CPA Systems

Sign up on traffic aggregator services (CPA networks). Go to the offers section and choose a category, sorting by popularity. This method allows you to find out what is currently being actively promoted. A brief list of popular systems:

• AdAction;
• Leadbit;
• ClickDealer;
• AdCombo;
• UкрНет.

It will take time to fully explore the functionality if you’ve never dealt with internet marketing before.

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Amateur Methods to Find Sellable Products

Marketplaces

The "Popular," "Best Sellers," and "Trending" sections are great sources of information and inspiration. Pick products from this category, but choose those with better features or a lower price. You can look for ideas on Chinese, Ukrainian, and international platforms like Amazon and eBay.

Social Media

While browsing Instagram or TikTok, pay attention to:

• targeted ads;
• native integrations in influencer videos that your target audience follows;
• brand partnerships — what brands are promoting.
  
  

For an older audience, Facebook is more relevant. If you’ve started looking for suppliers in China, register on WeChat. Many manufacturers, suppliers, and wholesalers actively promote on the platform, providing information about discounts, promotions, and new products — learn about fresh products first.

On YouTube, it’s useful to watch bloggers reviewing new products or brand channels. An unexpected source is the social network Pinterest. It’s a great place to find unconventional products that could become hits. Any information sources, including podcasts, niche and general articles, forums, and even wish lists, are potential ways to spot trending products early.

Customer Reviews

Study real reviews: the pros and cons and customers' wishes about the product features and price. This strategy will also help you identify cross-selling products — what customers are missing.

Mistakes When Searching for Trending Products: What to Avoid

Here are 5 common mistakes when expanding your product range:

• Focusing only on popular products. Market trends change quickly, and your catalog should have consistently in-demand products.
• Confusing short-term trends with long-term needs. Choose hits that will bring profit for a long time.
• Trend ≠ seasonality. Distinguish between regular seasonal fluctuations and trends that are not dependent on the season.
• Popularity vs promotion activity. A lot of advertising does not always indicate popularity.
• Ignoring your target audience. Profit comes only from products your customers will buy.

A simple yet effective tip for finding products that will sell: analyze everything comprehensively, using both professional and amateur methods.

How to Assess Competition and Choose the Right Niche

These factors are critical if you are entering a niche with popular products:

• How many companies are already selling similar items, what are the prices, assortment, and promotion methods? Successfully entering a highly competitive segment is difficult.
• Assortment balance. Start with 80% of products that are always in demand and allocate 20% to fleeting trends. This will allow you to test the market without significant losses.
• Unique offer: quality, price, packaging, or additional services — anything that will make you more attractive compared to your competitors.
• Margin and cost of goods. Start with products that have a good margin to make a profit from resale. Calculate all costs related to exporting and importing, including logistics.
• Target audience. The more precisely you define their needs, the more successfully you will choose trending products.

Distinguishing short-term trends from "gold mines" is extremely difficult. Market and competition analysis plays a crucial role.

How to Find a Best-Selling Product with DiFFreight

We provide not only international logistics services but also help businesses thrive. Our buyers prepare detailed catalogs of trending and high-margin products for import from China. You can find very profitable wholesale products with detailed product specifications on our Telegram channel.

Additionally, our procurement department specializes in sourcing low-cost products according to your requests. Consolidate orders at our warehouse (organized SKUs, inspection, packaging, and labeling) to make the delivery of goods from China to Ukraine cost-effective.