Article content:
In the business world, success is measured not by the number of sales, but by profitability, which directly depends on the margin. Without understanding what it is and how to calculate it, the business will not reach the desired payback. We will explain with real examples how to find that very “gold mine” — the most high-margin product.
First, a brief explanation of the terms and their meaning:
Margin is calculated from the difference between the cost and the selling price. In the case of production, all costs for manufacturing and logistics to the point of sale are taken into account. Here is the formula:
Margin (%) = ((Selling Price - Cost) ÷ Selling Price) × 100
Essentially, it is an addition that allows covering all business expenses and making a profit.
Now let’s move on to the main topic of the article. High-margin products are items sold with a high margin, meaning the difference between the sale price and cost is more than 50%. In practice, this figure can reach 100–500%!
A product business earns precisely on high-margin products: buy cheap, sell expensive. Which niches lead in this category:
The most high-margin items also depend on the region where they are produced. For example, Turkey is known for cheap textiles: the price of a T-shirt starts from $1. China is the king of producing small gadgets, electronics, and toys. In Europe, suppliers offer not cheap but premium products, which can be sold even more expensively.
Among DiFFreight services are delivery from Turkey to Ukraine, delivery from Europe to Ukraine, and, of course, logistics from China. Let’s consider the strengths of countries in terms of high-margin products.
Country | Features | Product Examples |
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China | “World factory” with low prices for wholesale and mass-produced products. |
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Turkey | Competitive cost, especially in the light industry. |
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Europe | High production standards and higher labor costs form the mid-range segment. |
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The markup amount is an individual decision for each business. Some sell 30% higher, others 70%, 100%, and so on. The market also sets the conditions: miscalculate and set the markup too low (you won’t get the expected income), or too high (customers will buy cheaper from competitors).
There is also a difference depending on the sales model:
If it is better to sell what is in demand by the majority on a marketplace and profit from volume, then in your own store it is the opposite. Profit comes from fewer clients, but it is higher in monetary terms.
Still not sure which high-markup products to choose? Get inspired by the DiFFreight catalog TOP-100 most profitable products from China.
Buying high-margin products is more profitable in the Middle Kingdom, despite some advantages of Turkey, Europe, and even Vietnam, which competes with China. Here are some arguments:
Due to these factors, shipping goods from China is cheaper, even over long distances.
The Chinese assortment for import to Ukraine is impressive: everything you could offer your clients is produced on a mass scale. Exclusive items, quick trend adoption, classics that are always in demand — start working with the Middle Kingdom today! Thanks to low purchase prices, businesses can sell high-margin products, earning stable profit.