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Building an Amazon business from scratch means long hours of analysis, studying commissions, finding products, and creating a store. But the challenges don’t end at launch. Running a business on Amazon is a continuous process that requires growth in several areas. Today, let’s focus not on how to start, but on how to make your business successful.
We’ve identified the key areas that help increase sales — and therefore your revenue.
Amazon has its own internal search algorithms, so format each listing correctly:
3D visualization and augmented reality are becoming increasingly popular — they allow shoppers to “try on” or visualize the product in their home, helping convert browsers into buyers.
Running a business on Amazon depends 80% on marketing: the more people learn about your product, the more sales you make. PPC (Pay-Per-Click) — paid advertising where your product appears to potential buyers; you pay per click. Such ads are marked Sponsored Products or Sponsored Deals.
Offer discounts and promotions: coupons, Lightning Deals, Deals of the Day. Use multi-tier offers: Buy 1 get 1 free, Buy 2 — get 10% off. Drive external traffic from Facebook, YouTube, and Instagram — this also improves your ranking inside Amazon.
Good customer service helps generate positive feedback. Responding to negative reviews is just as important. Amazon’s main principle is customer centricity — you must satisfy customers and enhance their shopping experience.
From competitor analysis to sales tracking — analytics are key. Registered brands can access Amazon Brand Analytics to see what customers search for and buy.
Analytics also include:
Finally, note regional differences: the European Amazon marketplace has a different tax structure from the U.S.
Let’s highlight several mistakes that can slow down your business growth:
| Mistake | Consequences | How to avoid |
|---|---|---|
| Violation of platform rules | Account suspension without the possibility of recovery | Study all terms carefully and follow them strictly |
| Choosing specific products with high cost levels | Amazon will not allow sales without the required certificates | Focus first on “simple” products, and only then invest in specific ones |
| Letting everything go “on autopilot” | Ignoring your niche, new competitors, and lack of feedback will lead to a rating drop | Control every aspect: seller dashboard analytics, competitor monitoring, quality customer service |
| Lack of promotion strategy | The account either stagnates or causes losses | Try several methods and choose the best in terms of cost/conversion ratio |
| Overestimated expectations | Burnout, since success doesn’t come quickly or easily | Be prepared for long-term work — on average, accounts start generating profit after 6 months |
One of Amazon’s main advantages for customers is extremely fast logistics. Therefore, most sellers use the FBA model, delegating delivery to Amazon itself. The platform charges fees for processing and storage.
FBM (Fulfillment by Merchant) is a more complex model for sellers from Ukraine. You’ll need your own warehouse and staff abroad or a fulfillment partner.
Logistics is also not simple: products must travel from the manufacturer to the Amazon warehouse, which also imposes strict requirements for pallets, packaging, and barcodes.
One of DiFFreight’s services is fast delivery of goods to Amazon warehouses in Europe (if that’s your target market) or to U.S. warehouses. We prepare your products for fulfillment acceptance and ensure stable deliveries at a favorable rate.
When your account generates stable profits, it’s time to expand! Here are some useful tips:
We’ll help you with logistics to Amazon warehouses and with transportation for fulfillment partners if you chose FBM. Shipping from Ukraine to Europe is the most cost-effective at the beginning.
Shipping from China to Ukraine is not the only strength of DiFFreight! We are not just a logistics company but also a trading partner with vast experience in export and import.
Book a consultation with our experts — we’ll explain in detail how to enter Amazon and grow your business without making common mistakes.
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